The requirement
Mac’s Truck Sales supply a variety of used trucks to the road haulage and removals markets through both sales and rental. They also provide a custom truck body building service to the removals industry, and wanted to increase awareness of this service among movers, through press advertising.

The solution
A strong corporate message combined with an image of a bespoke vehicle for one of their blue-chip customers, was used to create awareness of Mac’s extensive experience of building and supplying special vehicles to removal companies.

The benefits
Mac’s are now recognised as being among a small, elite number of specialist bespoke truck body builders.

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