The requirement
Arrowpak is a successful removals company operating in the east of England. Their aim was to raise awareness of their professional, high-end removal service in and around major towns and cities, such as Newmarket and Cambridge, and find new customers.

The solution
A campaign of locally-based advertising was organised, using full and half-page advertisements in local newspapers, supported by a letterbox campaign specifically targeting houses that were for sale, using a postcard which carried the same sales message as the press ads.

The ads combined highly professional photography with prestige typography, colour and branding to create a style that was calculated to inspire confidence in Arrowpaks’ level of service.

The benefits
Arrowpak were able to increase their customer base, achieve increased sales and also raise the company’s profile and increase brand awareness in the East of England region.

A brochure and leaflet were also produced to support the press campaign.

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