The power of the printed sales message

Press advertising can be a cost-effective part of your wider marketing strategy, and is a tried and tested means of connecting quickly with a large audience. It’s also an excellent way of building your brand.

People still buy magazines and newspapers to read, and trade journals are widely read by professionals as a way of keeping up with news and developments within a given industry. Many titles are also available online, making their content visible to an even larger audience.

All good, cost-effective advertising has one thing in common. It communicates a clear, simple message or proposition to its target audience. People will connect both on a conscious and sub-conscious, emotional level with what you tell or show them, so its important to get the proposition and other content right.

Click on the sample projects below for details.

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